TORONTO–(BUSINESS WIRE)–Optimity Inc., a mission-driven technology company that improves the health, wealth and longevity of its users, today launched its health-focused ad-network partner platform with Pharmasave, one of Canada’s leading independent pharmacy and drugstore retailers, to help promote its 2021 Autumn sweepstakes to Canadians. As part of this campaign, Optimity will leverage its audience of more than 2.6 million members focused on physical, nutritional, and mental health to drive awareness to the Awesome Autumn campaign, giving Canadians who enter the raffle three chances to win a $1000 cash prize.
In return for their engagement in the campaign, Optimity users will be rewarded with gems that can be redeemed directly in the app to unlock exclusive promotions and discounts from leading health and wellness brands on the platform.
“We are extremely excited to feature a well-established Canadian brand like Pharmasave on our ad-network partner platform,” says Nicholas Raditsis, co-founder and VP of Partnerships at Optimity. “Our goal is always to align with like-minded brands like Pharmasave who also focus on the health and wellness of Canadians as part of their core offerings – and what better way to do that than the Awesome Autumn sweepstakes campaign.”
“Awesome Autumn sweepstakes is an annual campaign which gives us the opportunity to show appreciation for our customers’ support and award them with amazing prizes,” says Tiffany Haralds, Marketing Production Manager at Pharmasave. “Partnering with Optimity to promote this year’s campaign brings even more excitement and better awareness to engage with more consumers across Canada.”
This campaign will run for three weeks, starting October 1 to October 22nd, with the goal of reaching hundreds of thousands of Canadians.
To find out more about the campaign and enter, visit PharmasaveSweepstakes.com.
About Optimity
Optimity is a mission-driven technology company that improves the health, wealth and longevity of its users with evidence-based behavioral science, gamification and rewards. The company’s wellness app and related B2B solutions are developed by leading technologists, health and medical researchers, wealth experts and advisory firms, and backed by more than 30 years of behavioural science research. Optimity Enterprise B2B technologies provides a suite of solutions White-labeled apps, APIs and segmentation/data & AI powered tools to engage large populations and is used by customers in the U.S., Canada, and Japan to drive better health outcomes and longevity for policyholders. With a reach of over 2.6 million North Americans, Optimity is one of the most popular and trusted health rewards programs in the world. For additional information, visit myoptimity.com.
About Pharmasave
With more than 800 stores across the country, Pharmasave is one of Canada’s leading independent community pharmacies. Since being founded forty years ago, Pharmasave has focused on building a national platform of community-based retail outlets designed to provide exceptional patient-centred healthcare, medication advice, drug store products and customer service. MedAlign@Pharmasave is a collection of services that help patients manage their medications more effectively, increases patient adherence and improves health outcomes. Through MedAlign@Pharmasave, pharmacists provide medication reviews and medication synchronization, assisting patients by aligning their refills to come due on the same day.
Pharmasave continues to differentiate itself through leading-edge digital solutions. Patients can access everyday tools to manage their health in ways that are simple to set up and easy to maintain with eCare@Pharmasave. This suite of interactive solutions enables patients to engage digitally with their pharmacy and empowers them with mobile refills, medication reminders and so much more. Each Pharmasave store operates independently to serve its individual community, tailoring both programs and services to the unique needs of customers and reinforcing the commitment to help all customers live well with Pharmasave.
Contacts
Press Contact for Optimity:
Anita Verma
anita@verbfactory.com
416-998-5942