This insight further discusses the top five trends Signify Research predicts for the Digital Health market in 2025 presented in our latest infographic below.
COVID’s Health IT Unicorns Grow Up: Trading Hypergrowth for Health(ier) Bottom Lines
As they look to leave the pandemic’s boom and bust cycles firmly in the past, many health IT startups that grew rapidly during COVID but who have struggled since will adopt more conservative and sustainable revenue models. In 2025 vendors will rein in overly ambitious forward guidance in a bid to regain the credibility and trust of the market and investors. Expect share prices, which for four years have been in the doldrums, to slowly respond positively to this new approach.
Europe’s Digital Health IT Vendors Face Post-Investment Hangover as Government Stimulus Funding Peaks
If 2024 represented the peak of post-COVID government digital health IT spending in Europe, 2025 will see investment fall back towards pre-pandemic levels. Revenue growth for European-focused vendors will fall back as multi-billion dollar hospital IT, EHR and telehealth contracts in Germany, France, UK and Italy pass their peak.
Post-Cyber Attack Reality: Healthcare’s 2025 Sprint to Secure Digital Infrastructure
An early 2024 cyber-attack at Change Healthcare has thrust IT security to the forefront of the agenda for vendors and policy makers. As attack risks rise in an industry increasingly reliant on data sharing, healthcare CIOs will demand greater protection from their digital health IT vendors.
Gen AI Vendors Pivot from Model Wars to Platform Plays as Implementation Takes Center Stage
As advancements plateau, gen AI foundation model vendors are moving beyond competing on model performance. Into 2025 the emphasis will be on usability and integration. This new battleground is about how seamlessly models can be embedded into existing workflows and IT and how easily users can leverage Gen AI functionality whilst maintaining confidence in performance and accuracy. This shift highlights the growing importance of practical implementation over pure technical sophistication.
Remote Patient Monitoring’s Coming of Age: Local Players Go International as Market Hits Scale
Having traditionally been home birds, RPM vendors will really spread their wings in 2025 as new international opportunities emerge and local markets saturate further. This trend will be most pronounced in the US and some European countries as new reimbursement models cover a greater number of conditions. Vendors taking this route will need to invest in resources to scale, and we expect more capital funding in this area in 2025.
Click these links to view our other predictions for:
Clinical Care | Diagnostics and Life Sciences | Imaging IT and AI | Medical Imaging
Questions? Ask an Analyst
Contact our experts should you have any questions or would like a demonstration of our research capabilities:
Jack Goode Research Manager | Lead on Digital Health Research Portfolio
Vlad Kozynchenko Senior Analyst | Generative AI Market Intelligence Service
Arun Gill Principal Analyst | EMR/EHR, Oncology IT, High-Acuity
Hamir Harbham Market Analyst | EMR/EHR, Telehealth, Remote Patient Monitoring, Value-based Care
Jon Hill Market Analyst | Generative AI Market Intelligence Service
Calvin Chan Market Analyst | Oncology IT, High Acuity
Mark Lazell Senior Editor | Signify Premium Insights – Digital Health
Related Research
EHR Market Intelligence Service
Gen AI Market Intelligence Service
Remote Patient Monitoring Report – World – 2024
Value-based Care – World – 2024
High-acuity Telehealth – World – 2024
About Jack Goode
Jack has 10 years’ experience in research across academic, public and private sector research. He is a Research manager in digital health overseeing content on EHR, telehealth, generative AI and value based care as well as the associated clinical and application specialties within each of these fields. Prior to joining Signify Research, Jack was a senior analyst in the NHS consulting on a variety of healthcare projects.
About the Digital Health Team
Signify Research’s Digital Health team provides market intelligence and detailed insights on numerous digital health markets. Our areas of coverage include electronic medical records, telehealth & virtual care, remote patient monitoring, high-acuity clinical information systems, patient engagement IT, health information exchanges and integrated care & value-based care IT. Our reports provide a data-centric and global outlook of each market with granular country-level insights. Our research process blends primary data collected from in-depth interviews with healthcare professionals and technology vendors, to provide a balanced and objective view of the market.
About Signify Research
Signify Research provides healthtech market intelligence powered by data that you can trust. We blend insights collected from in-depth interviews with technology vendors and healthcare professionals with sales data reported to us by leading vendors to provide a complete and balanced view of the market trends. Our coverage areas are Medical Imaging, Clinical Care, Digital Health, Diagnostic and Lifesciences, Healthcare IT and AI in Healthcare.
Clients worldwide rely on direct access to our expert Analysts for their opinions on the latest market trends and developments. Our market analysis reports and subscriptions provide data-driven insights which business leaders use to guide strategic decisions. We also offer custom research services for clients who need information that can’t be obtained from our off-the-shelf research products or who require market intelligence tailored to their specific needs.
