New platform enables healthcare organizations to engage patients based on individualized attributes and behavior with results they can see
Healthcare engagement and payment solutions provider, RevSpring, today announced OmniBrain, a new OmniChannel patient engagement platform designed for healthcare organizations to orchestrate and optimize patient engagement journeys based on provider goals and patient behavior. According to RevSpring, the OmniBrain inspires patients to act by delivering precise, individualized journeys using a tailored combination of print and digital channels (text, email, IVR, portal) based on an understanding of the actions the patient takes.
Healthcare organizations will be able to view and influence the engagement paths patients select, the actions they take, and the results they drive. According to RevSpring, allowing the data to drive the best journey, and visualizing performance in real time helps providers adjust engagement campaigns quickly.
“As healthcare organizations evolve their engagement strategies and add channels, it becomes increasingly difficult to understand how each individual patient interacts, what channels are effective for which patients, and what combination of channels most effectively drives patient action,” said Kristen Jacobsen, vice president of marketing and OmniChannel engagement at RevSpring. “We’re thrilled to apply the proven power of customer journey analytics to the unique engagement challenges that healthcare providers face with their patients to eliminate complexity, increase performance, and deliver engagement optimization at scale.”
According to RevSpring, OmniBrain determines what channels or combination of channels are most effective to engage certain patients to pay their balance. If OmniBrain reveals that some patients respond best to a certain channel, or combination of channels, the OmniBrain can prioritize other communications via those channels or patterns, as well.
The OmniBrain solution aims to enable healthcare organizations to analyze and understand patient behavior across points of interaction and across channels, including printed communications. To accomplish this the OmniBrain provides the following new capabilities:
- Define patient personas (audiences) using data to categorize groups of patients for which there is a common goal
- Build engagement journeys (based on personas) for patients and apply the appropriate communication channels using analytics to drive desired actions
- Clearly reveal performance of the journeys in order to drill down and optimize results
“As providers seek to increase patient engagement and control costs, patients clamor for streamlined, effective digital interactions that save time,” said RevSpring CEO Scott MacKenzie. “But we know that patients respond to different things, interact with different channels, and sometimes still prefer print for healthcare communications. Our innovative use of intelligence, digital leadership and market-leading position in print are foundational to the launch of this transformative engagement platform for healthcare. We’re excited to bring it to market and to our customers.”
OmniBrain is one of a series of new products RevSpring is announcing during the HIMSS2021 Global Health Conference & Exhibition in Las Vegas, NV, August 9-12. You can visit RevSpring at booth #6632 or the virtual site here.
By Ian Schnepf, Digital Media Specialist for HealthTech HotSpot
