Acquisition broadens Ontrak’s addressable market and footprint to lower acuity populations enabling new interventions and remote patient monitoring.
Ontrak, Inc (NASDAQ: OTRK), an AI-powered and telehealth-enabled, virtualized healthcare company, today announced that it has acquired LifeDojo Inc, a comprehensive, science-backed behavior change platform.
LifeDojo is a platform that makes transformative life changes possible for members in over 16 countries. Supported by decades of public health research, the LifeDojo approach to member-centric behavior change delivers lasting health improvement outcomes, high enrollment, and better engagement than traditional programs. Clients include Fortune 500 companies and high-tech, high-growth organizations who use LifeDojo’s 32 behavior change modules.
The Journal of the American Medical Association (JAMA) this month reported accumulating evidence of a “second wave” mental health surge that will present monumental challenges for an already greatly strained mental health system and individuals at high risk for mental health disorders such as anxiety, depression, and post-traumatic stress. A June 2020 survey from the Centers for Disease Control and Prevention of 5,412 US adults found that 40.9% of respondents reported “at least one adverse mental or behavioral health condition,” including depression, anxiety, posttraumatic stress and substance abuse, with rates that were three to four times the rates one year ago.
With the coronavirus pandemic rapidly increasing demand for “telemental” health solutions, the acquisition of LifeDojo is expected to advance the Ontrak growth strategy in four ways:
- First, the acquisition adds a technology-first, digital business deployed by blue chip customers in the employer space.
- Second, LifeDojo enhances Ontrak’s market-leading behavioral health engagement capabilities for new and existing customers, with the addition of the LifeDojo digital tools that drive member value and lower cost. The combination of behavioral health coaching and digital app-based solutions meets accelerated payer demand for a comprehensive suite of behavioral health services and solutions.
- Third, the LifeDojo platform increases the company’s addressable market by enabling the creation of lower cost, digital interventions across behavioral health and chronic disease populations.
- Fourth, LifeDojo’s member-facing apps enable remote patient monitoring capabilities, initially focused on member reported data, that will feed Ontrak AI capabilities and further personalize Ontrak’s evidence-based coaching.
Mr. Terren Peizer, Chairman and CEO of Ontrak, stated, “As a public company and leader in virtualized healthcare, Ontrak is uniquely positioned to attract companies, products and technologies that expand our value proposition and footprint with health plan and employer partners. We will endeavor to make additional strategic purchases that expand our addressable market and maximize customer value. LifeDojo and these other intended acquisitions can possibly expand our total addressable $33.7 billion market by up to 100%.”
LifeDojo Co-Founder and CEO Mr. Chris Cutter, added: “We are thrilled to be combining forces with Ontrak. We are proud to have built a trusted platform for some of the most demanding digital health clients and tech companies in the industry. Like Ontrak, we have engagement rates that are many times higher than the industry average and we look forward to delivering a comprehensive ecosystem of health solutions to high and low acuity Ontrak members.”
Chris Cutter, Co-Founder and CEO, and Patricia Bedard, Co-Founder and CTO of LifeDojo, have joined the Ontrak leadership team.
About Ontrak, Inc.
Ontrak, Inc. (f/k/a Catasys, Inc.) is a leading AI and telehealth enabled, virtualized healthcare company, whose mission is to help improve the health and save the lives of as many people as possible. The company’s PRE™ (Predict-Recommend-Engage) platform predicts people whose chronic disease will improve with behavior change, recommends effective care pathways that people are willing to follow, and engages people who are not getting the care they need. By combining predictive analytics with human engagement, Ontrak delivers improved member health and validated outcomes and savings to healthcare payers.
The company’s integrated, technology-enabled Ontrak™ programs, a critical component of the PRE platform, are designed to provide healthcare solutions to members with behavioral conditions that cause or exacerbate chronic medical conditions such as diabetes, hypertension, coronary artery disease, COPD, and congestive heart failure, which result in high medical costs.
Ontrak has a unique ability to engage these members, who do not otherwise seek behavioral healthcare, leveraging proprietary enrollment capabilities built on deep insights into the drivers of care avoidance.
Ontrak integrates evidence-based psychosocial and medical interventions delivered either in-person or via telehealth, along with care coaching and in-market Community Care Coordinators who address the social and environmental determinants of health, including loneliness. The company’s programs improve member health and deliver validated cost savings to healthcare payers of more than 50 percent for enrolled members. Ontrak solutions are available to members of leading national and regional health plans in 30 states and in Washington, D.C.
Learn more at www.ontrak-inc.com
