LONDON–(BUSINESS WIRE)–#CompetitiveIntelligence–Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on patient journey mapping for a healthcare company.
A healthcare company wanted to improve patient engagement through timely and targeted outreach efforts. To do so, they wanted to understand patient behavior throughout every stage of their care journey and identify the gaps and opportunities to improve patient communication. Besides, they wanted to focus on creating excellent experiences for their patients. They approached the experts at Infiniti Research to leverage their expertise in offering patient journey mapping.
Other key objectives of the engagement were:
- Objective 1: To retain valuable patients
- Objective 2: To understand patients’ needs and demands
- Objective 3: To keep up with shifting market forces
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The experts at Infiniti Research conducted in-depth interviews with internal team members, open-ended interviews with patients, and one-on-one staff interviews to help the client understand patients’ pain points. Also, the experts conducted an internal patient satisfaction survey to help the client understand patient behavior throughout every stage of their care journey.
Business impact of the patient journey mapping for the healthcare company
By partnering with Infiniti Research, the client was able to enhance the patient experience and keep up with shifting market forces to ensure high rates of patient acquisition and retention.
By leveraging Infiniti’s patient journey mapping solution, the client was also able to:
- Better understand patient experiences throughout each stage of interaction with the health system
- Identify gaps and opportunities for improvement in patient communications
- Reduce the likeliness of missed appointments
- Identify potential market opportunities
- Improve patient engagement through timely and targeted outreach efforts
Want to gain more insights into our services and their benefits for your business? Request more info here.
About Infiniti Research
Established in 2003, Infiniti Research, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us
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